Below are three images of advertisements that promote social change in one way or another. Select only one of the photos below to analyze, and using a specific sociological perspective of choice (i.e., functionalist, interactionist, conflict, feminist, etc.), analyze the advertisement based on your understanding of the perspectives discussed in the Schaefer text. Please remember to identify the image you selected and make sure to be as detailed as possible in your analysis (i.e., using your sociological perspective, describe the advertisement and what kind of message(s) those descriptions and images are conveying).
Your response should be posted below via the "Add Comment" link below. Please also make sure to include your name and email address as prompted (Note: your email address will not be published online). Each student is expected to "reply" to at least two comments posted by his/her peers by the following Sunday (July 8, 2012).
Your response should be posted below via the "Add Comment" link below. Please also make sure to include your name and email address as prompted (Note: your email address will not be published online). Each student is expected to "reply" to at least two comments posted by his/her peers by the following Sunday (July 8, 2012).
Image 1: One of the images from the United Colors of Benetton "Unhate" campaign, stating the company's support for the Unhate Foundation. Image of President Obama (U.S.A.) and President Chavez (Venezuela) locking lips.
Image 2: One of the images from the People for the Ethical Treatment of Animals (PETA) campaign. Image of singer Natalia Imbruglia and "Topsy" (the rabbit).
Image 3: One of the images from Greenpeace's anti-whaling campaign. The ad reads: "The first harpoon strikes, and the whale starts to bleed, or pour, rather, what could fill a domestic swimming pool. Not dead yet? The whaler missed? A second harpoon is fired, or a rifle. It’s a brutal case of trial and error. Winched aboard, stripped bare, the mammal’s valuable blubber and fatty tissue is stored, and the teeth for souvenirs the rest, the 10-metre spine, the dregs – are discarded overboard, all this, is in the name of tradition." Image of woman in traditional Japanese dress with a red silhouette of a whale painted on her lips.
This blog assignment is due: Saturday, July 7, 2012, 11:59 p.m., EST
RSS Feed